Media and digital marketing manager
Responsible for the day to day support of managing the regional Media and Digital business in EMEA – reporting into the Regional Media and Digital Marketing Director.
Responsibilities
- Assist in the development and implementation of the Global and regional media strategies and media guidelines across EMEA
- Participate as a strong team member in the marketing organization, closely working with the regional marketing segment leads and core functions ( SEM, Social, hp.com, etc.) to drive an integrated marketing approach across all touchpoints and initiatives
- Support the EMEA Media and Digital Director in representing the media discipline across the region, ensure that through strategic campaign planning and execution , Client is fully leveraging their industry leading opportunity to drive their business forward
- Work closely with the EMEA media agency partner(s) to assess new and emerging media opportunities and develop test & learn scenarios
- Take ownership of managing regional media and digital campaigns –
- Assist campaign managers in producing regional media briefs and briefing the EMEA media agency team
- Review the effectiveness of all country media plans to ensure they are delivered on strategy and on budget
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