Senior PPC Executive - Casino

Job Title: Senior PPC Executive

Department: Digital Marketing

Reporting to: Senior PPC Manager, Casino

The Department:

The Digital Marketing Department is responsible for generating and optimising traffic to the brands we work with.

Purpose of Job:

Reporting into the Senior PPC Manager for Casino, this position requires a dynamic individual who will be responsible for managing PPC campaigns

Key Responsibilities & Accountabilities
The position will involve the following areas of responsibility:

• Create, manage and optimise search advertising accounts


• Complete keyword research


• Write and test new ad copy


• Manage keyword bids


• Competitor research


• Achieve Player and ROI targets against benchmarks


• Deliver weekly/monthly reports on progress


• Keep up to date with search & PPC related trends and industry developments


• Ability to work well independently as well as part of a wider team


• Show initiative in identifying areas for improvement in the account


• Analyse past trends with the aim of outlining quick wins


• Provide regular actionable data to assist optimisation

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Essential Criteria:

• 2+ Years’ experience in managing paid search account


• Strong analytical skills


• Ability to identify problems and opportunities


• Comfortable with keyword bidding both automated/ manually


• Ability to relate and compare data from different sources


• Highly numerate and interested in working with data to drive decisions


• Able to come up with new and creative approaches to achieve results


• Demonstrates logic, rationality, and objectivity in decision making


• Ability to quickly and proficiently understand and absorb new information


• High attention to detail


• Excellent communication skills- both written and verbal


• Ability to work well under pressure

Desirable Criteria:

• Hands-on experience within the paid search field


• Experience with Excel


• Understanding of PPC techniques and best practice across major search engines


• AdWords Qualified Individual


• Experience with other search engines and ad networks would also be beneficial but not essential


• Mathematics/ statistics graduate

Person Specification:

• Sets high standards of performance for self


• Ability to work autonomously


• Adaptable to change


• Team player


• Assertive


• Regularly shows initiative