Marketing executive

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Marketing executive – private education

My client is a well-respected private education service provider in the South East. As part of expanding the UK marketing team to address future growth, they are looking to appoint a field based marketing support manager to the London region.

Based from home, you will spend 3-4 days of the week meeting with managers of the centres in the London area. The purpose of the role is to advise and support the managers who run their education centres to improve their sales and marketing activities. This, is turn will aid them in driving occupancy and usage of their facility. You will be an extension of the marketing team in the field, assisting in key areas, providing support and advise on:

Local networking strategy
Local competitor awareness
Advise on email marketing and comms strategy
Online and social marketing strategy
Sales process `best practice`
CRM and related database usage approach
Retention
Advertising – where/when/cost etc.
Customer feedback
Broad PR activity planning

Requirements:

We are looking for an experienced marketing professional with the following:

Demonstrable knowledge and experience of full spectrum marketing strategy and implementation
Working knowledge of digital marketing
Exceptional networking skills and experience
Has previously lead and attended networking events to drive new referral generation
Good knowledge of sales processes to drive conversion
Marketing campaign planning and deployment – email/flyer/telesales etc
Happy with travel with the job (London)
Access to own car with license
Well presented, articulate and good communicator

This role is a great opportunity for a personable and people-focussed marketing professional who has a knack of winning people over and influencing managers to buy into the ideas they design.