Product Marketing Manager
If You are from a technology, Manufacturing or Financial services Backround in Product marketing and want to expand your horizons with a Data and technology services provider read on!
Responsibilities
Build a compelling value proposition for their products, services and brand. Articulate it to customers. Develop and own product positioning and messaging.
Develop effective brand recognition strategies, particularly for new products and product enhancements
Align with all relevant business partners -product management, pre-sales, sales, etc.
Maintain and drive the competitive landscape. Track progress, understand target markets and identify insights to inform product strategies.
Win/loss analysis
Develop product positioning and messaging that differentiates our products in the market.
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products.
Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan Market intelligence – be the expert on our buyers, how they buy and their buying criteria; be the expert on the competition.
Attributes
Deep understanding of buyer needs, preferences, use cases, methods and criteria, thought leadership
Outstanding communicator
Ability to translate complexity into creative, intuitive content and programmes
Comfortable with fast-paced, ambiguous environments
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