Marketing Executive

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Primary purpose of the role:

 To work closely with and assist marketing business partners in marketing activity delivery with the aim to

increasing the overall awareness and profile of the Randstad brands in the UK

 To serve as the point of contact for events, merchandising, promotions, job-boards

Key Performance Indicators (KPIs)

 To consistently deliver to brand across the Randstad business lines

 To ensure that all campaigns are embedded into operations and tracked for ROI

Key Responsibilities:

 Successfully execute marketing strategies and campaigns by working with the marketing business partners to

create high-quality mailers, training materials, Intranet updates, contact lists from database, etc.

 Write clear, persuasive, original and effective copy for all styles of marketing campaign & proof-read all

marketing materials

 Keep all digital promotional platforms (including social media) up-to-date with the latest news and campaign

information for each of the business lines

 Work with the online marketing executive to manage and ensure maximum return on investment from

relationships with third-party job boards

 Devise a system to measure RoI for campaigns, as well as local, regional and national events

 Support the branch network on exhibitions and seminars, with arranging, attending, messaging and follow up,

as well as on agreed ‘point of sale’ material in branches

 Create an online merchandise store and maintain an overview of the merchandising needs of all business lines

 Create and compile targeted promotional campaigns

 Monitor and co-ordinate the production of print advertising, ad-hoc mailer requests, promotional materials,

displays, collateral, and printed stationery for all business lines

 Answer central, customer service and marketing telephone communications

Skills and Competencies (in addition to competency table below):

 Excellent copy writing skills, strong attention to detail and creative flair

 Proven experience of working with social media

 Sound organisation skills and flexibility, with experience of managing multiple work streams

 Excellent communication skills (written and verbal).

 Excellent presentation and facilitation skills.

 Creative, flexible, pragmatic, can-do approach.

 Enthusiastic about working in a fast-paced environment and with a dynamic marketing team