CRM Analyst - River Island - Hanger Lane Station

With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia.

Marketing is growing, our team is expanding with talented individuals who are joining us because of our ways of working. If you want to make a difference to the on-line, omni-channel customer experience then get in touch.

Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us.

What will I do as the CRM Analyst?

As commercial analyst you will become a key person in the digital transformation of the River Island business. Combining a commercial acumen and a strong analytic mind, you’ll be helping to shape the future of customer marketing programmes within this leading multi-channel retailer.

Responsibilities

· Working as part of Insight team to optimise campaign engagement data, maintaining & monitoring exiting customer segments and profiles to help enhance the e-CRM strategies.

· Understanding key business problems and requirements, utilising our online customer database to understand customer engagement and loyalty.

· Creating actionable insights to support strategic decisions for customer engagement strategies and delivering findings to the key stakeholders.

· Own, maintain and improve customer dashboards which track performance of e-CRM programmes and the attainment of KPI’s

· Manage projects which analyse campaign performance and help to build segmentation models which inform segmentation and personalisation, through onsite, email and mobile platforms.

· Conduct analysis of multi-channel data sources to build greater understanding of RI customers and identify marketing opportunities.

· Develop a technical understanding of data and technology systems, informing digital marketing channels and assisting to deliver digital transformation within marketing and beyond.

· Work with Insight team to develop projects which combine online and offline data, qualitative and quantative data, to measure business results and inform programmed development.

· Working in a fast-paced, progressive and advanced analytics environment.

WE KNOW WHAT WE’RE DOING… and we know exactly what experience we’re looking for!

• Proven hands on experience conducting analysis from multi-channel data sources
  

• Working knowledge of data warehousing and data mining
  


• Strong analytical and critical thinking
  


• Ability to interpret large amounts of data and to multi-task
  


• Ability to communicate effectively with technical and non-technical stakeholders.
  


• Capable of generating user-friendly reporting dashboards and templates, prepare written analysis and present findings.
  


• Has an excellent eye for detail and accuracy.
  


• Be able to deliver concise and relevant insights to answer the business questions.
  


• Highly organised, with exceptional planning/time management skills to deliver in a fast paced environment.
  


• Excellent problem solver, ability to multi-task and use initiative.
  


• A good team player.
  


• Enthusiastic and highly motivated to excel.
  


• Proven experience working as a CRM Analyst
  


• BS degree in Statistics, Maths, Marketing or related field
  

IT NEVER GETS BORING…

• If you are ambitious and love working in a busy environment where every day is new, then River Island is the place to be! As a business, we are committed to developing our talent and offer a fantastic training program to help you optimise your performance and support your career progression with the company.
  

• Our working environment is busy, fast moving and responsive to our customers’ needs, much like our training which is unique to our business and reflective of our fun and refreshing brand and our people within it! Our River Academy offers ongoing training and development by running workshops throughout the year varying from courses focusing on softer skills to the more technical courses you may require to perform your duties.
  

• It’s not all work and no play here either…we all work hard but we also like to have fun too! We are a social bunch and regularly host events ranging from summer and Christmas parties, bake-offs, and lots of charity events!