Senior Marketing Executive

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Senior Marketing Executive

13-month maternity cover position. Central London.

Kaplan Test Prep is seeking a dynamic sales executive to support the success, growth and expansion of its international business. The position is a full-time maternity cover, and will report to the Executive Director, Sales & Marketing.

The Sr. Marketing Executive will be responsible for driving the growth and development of our products. The role involves the creation and deployment of marketing campaigns to drive customer engagement and increase revenue. Applicants must be detail-oriented with strong copywriting skills and a proven record in product marketing via multiple channels (website, e-campaigns, events). S(he) will work with the London-based marketing and sales teams, and liaise with the US marketing teams as needed.

Kaplan Test Prep is the leading provider of preparation courses and tutoring for US and UK university admissions tests. We are a for-profit education company. See www.kaptest.co.uk and www.kaptestglobal.com for more information.

Responsibilities will include:

Execution of an annual marketing strategy.

Thought leadership in the development and implementation of new marketing strategies.

Website copy and content updates.

Email marketing campaigns.

In-house marketing events, both online and offline.

Participation in external education fairs.

Creation of collateral.

Competitor monitoring.

Monthly reporting.

Achieving goals for lead generation, revenue, sales and other metrics.

Collaborating with Sales, Service, Academics, Digital and Product teams to develop and execute marketing strategies.

Maintaining knowledge of relevant admissions tests and Kaplan products.

Requirements for the position:

Bachelor’s degree.

Prior experience in product and website marketing.

Experience working in a target-oriented environment.

Excellent writing and communication skills.

Strong organizational skills with the flexibility to handle multiple tasks.

Good computer literacy and comfort-level with online technology.

Availability to work outside of traditional office hours, as needed.

Contract period: October 2016 – October 2017 (est.)
Salary range: £27,000 – £29,000, plus bonus plan.

How to apply:

Please submit a CV and covering letter (required) to Elise Johnson, Senior Manager, Product Marketing at explaining why you are interested and why you think you are suitable for the position.