Customer Analyst

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Customer Analyst

Our client, a leading British retailer who operate globally, are looking for a bright and talented Lead Customer Analyst to join their team in London.

The Customer Analyst position is integral to the customer and data team. You will work across various stakeholders to analyse customer data, both behavioral and transactional, to provide insights in to how to drive the strategy, campaigns and key business objectives forward.

Responsibilities:
*Create and implement frameworks to track campaign performance.
*Analyse multi-channel customer data to deliver insights to the business which are valuable and actionable.
*Use analysis to inform CRM targeting and channel optimisation.
*Produce accurate reports following customer data reviews.
*Show and understanding and pro-active approach to the wider analytical tools, including; segmentation, BI reporting, Modelling, and dashboard reports to support the business.
*Utilise both historical data and current customer behavior to create plans for Direct Mail, Email and Social targeting- including testing and selection.
*Work across the wider business when necessary to provide analytical information.

Skills/ Experience:
*Broad experience in customer data and quantitative analysis- ideally including work on loyalty programs.
*Previous experience with transactional data
*Advanced knowledge of Excel, PowerPoint, SQL .
*Ideally skills with R, Python, SAS.
*Experience of CRM systems will be highly beneficial- ideally FastStats.
*Experience with Direct Marketing, ideally within a retail environment.

If you have the skills and experience described, please apply and submit your CV and you will be contacted accordingly. Many Thanks.