International Web Content Executive - Swedish National

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About the Company

MyOptique Group, Europe’s largest online optical retailer.

Founded in 2004, Glasses Direct revolutionised the opticals business by cutting out the middleman and providing great value for money, backed by excellent customer service and technical expertise.

The business acquired Sunglassesshop, Europe’s largest designer sunglasses seller, in 2011 and LensOn, the leading independent Nordic contact lens retailer, in 2012. With the launch of the luxury eyewear online boutique MyOptique.com at the beginning of 2013, and further acquisitions in Germany with Netzoptiker and 4Care in 2015 the group now serves all sectors of the eyewear market.

Today the business operates across 10 different European markets, with over 60% of sales now coming from outside of its home UK market.

The company has served over 750,000 customers to date, and is currently shipping out 2,000 pairs of glasses, sunglasses or contacts a day – or one every 40 seconds.

Job description

This role requires the post holder to translate English content into Swedish; ensuring that the correct language is used in line with the “tone of voice” applicable for the local market and upholding brand standards. The post holder will also be responsible for all customer service issues from ecommerce in Sweden (including orders, returns, refunds etc).

On a daily basis the post holder will look for opportunities to increase online sales through SEO, Bloggers, Affiliates etc. The post holder will report into theInternational Team Lead and International Team Manager on unresolved issues and maximising productivity.

This role requires the post holder to be a Swedish national. The post holder will also need some knowledge of web content creation, fashion, news, media and using various cms / IT systems to manage content on a website.

Key Responsibilities:

• Managing our Swedish ecommerce business / website


• Managing customer service for local market(s)


• To maximise sales within local market through cost effective marketing activities/channels


• To work closely with the technical team to maintain site standards with regard to new development


• To work closely with the marketing team to craft promotions, email newsletters and online outreach campaigns for Sweden

Desired Skills and Experience

Key Skills:

• Dynamic and self-motivated


• Flexibility and adaptability.


• Pro-active approach


• Ability to develop the voice for all aspects of the organisation’s online presence in Sweden


• Previous customer service experience (preferably inbound call related / ecommerce related)


• Experience in translating, copywriting, editing, and proofreading site content


• Native speaker of Swedish with fluency in English


• Understanding of SEO techniques, terms and enhancements.


• Ability to multitask and satisfy multiple workloads.


• Resilience and ability to work efficiently under pressure.


• Outstanding attention to detail, including proofreading skills.


• Strong copywriting and editing skills.


• Excellent communication skills and ability to build strong working relationships.

This role will be based in London, near Liverpool Street station.

Rewards

25 days holiday plus 8 Bank Holidays

Pension Scheme

Annual Bonus Scheme (up to 5% of salary)

50% Staff discount policy for Eyewear purchases + 1 free pair of prescription glasses each year

Cash Health Plan Scheme

To apply please email your CV and covering letter.