CRM Manager - BBC - London

The purpose of this role is to to lead the development, operation and optimisation of BBC Worldwide’ s email marketing, to grow our engaged fan communities and drive commercial performance.

Role Responsibility

• Develop overall global & regional strategies for email marketing that will drive increased consumer engagement and revenues, in particular focussing on opt-in/out rates, delivery rates, open rates, click-through rates.
  


• Drive the planning and implementation of email marketing campaigns to achieve targets
  


• Implement a test & learn approach to challenge our existing activity, identify and recommend changes, and drive on-going performance improvement.
  


• Work with IT, Digital, and Procurement teams to develop and/or implement technology platforms that will help deliver BBCW email marketing activity more cost effectively and efficiently
  


• Use BBCW corporate systems to implement lifecycle email programs in order to generate incremental revenue, engender customer loyalty and reduce churn
  

The Ideal Candidate
The ideal candidate must have:

• Previous experience of working with Campaign Management tool is essential
  


• Previous experience of working with an Email service Provider is essential
  


• Knowledge of HTML desirable
  


• Solid understanding of data segmentation and profiling techniques
  

Professional Experience

• Extensive experience in a management role is essential.
  


• Extensive experience in an email marketing role is essential.
  


• Significant experience in a global role is desirable.
  

About the Company
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the BBC. BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in; commercialising and showcasing content from the BBC in the UK and around the world, In 2014/15, BBC Worldwide generated headline profits of £138.6m and headline sales of £1,001.8m with £226.5m returns to the BBC. The UK region delivers nearly a third of BBCW’s revenues (c£361.8m), across a broad range of sectors, including Channels, TV Distribution, Consumer Products, Live Events, Publishing and e-Commerce.