Social Content Director - eCommerce TH-Bangkok

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Social Content Director – eCommerce TH-Bangkok

PLEASE NOTE THIS ROLE IS BASED IN BANGKOK! You must be willing to relocate to Thailand if you are interested in this role. Full relocation assistance and visa sponsorship is provided.

Company:

Our client believes in delivering truly compelling customer engagement. Their focus is on blending choice, value and convenience to deliver a consistent and enjoyable user experience. An American dotcom, they are a world leader in booking accommodations online and operate a global network that includes more than 250,000 hotels worldwide. A multinational team of more than 1,200 professionals, located throughout the world, provides a first-rate reservation service in 38 languages that uniquely combines local knowledge and connections to provide the best hotel deals to both business and leisure travellers.

Role:

Our client operates a popular website and one of the world’s leading e-commerce platforms. Despite millions of customer interactions daily, it isn’t particularly well-known for brand marketing. As the online travel category develops, people want to engage with brands, not websites. People know of this company, but don’t know what their brand stands for, and they need to change that. They want their partners and customers to be as passionate about their brand as they are.

We are looking for a Social Content Director to join their team in Bangkok, Thailand.

Responsibilities:

• Bring a love for travel and a desire to understand how this company can become one of the world’s great travel brands into the day to day


• Be fascinated by different cultures and the way brands are marketed across them and the myriad ways they consume media


• Be full of ideas informed by consumer insight, hyper connected to pop culture/social media, and driven by an undying desire to make it happen IRL


• Be a source of creative inspiration, ideation & strategy across always-on framework and ongoing campaigns


• Build an always-on/always-evolving content ecosystem that creates, manages, optimizes and coordinates the publishing of fresh content


• Build a learning framework to this end


• Connect the firm’s content ecosystem to ongoing campaigns in market


• Manage a cross-disciplinary team of content creators, strategists and project managers


• Identify and build an external network of content & production partners (film makers, photographers, writers, meme specialists, etc.)


• Build stronger integration between product & hotel content, and brand marketing

Requirements:

• Strong track record of working with good creative campaigns


• Strong intuition for consumer insight, talk/shareworthy content & quality creators/collaborators


• Experience in creating and executing talk-worthy content, and building an always-evolving ecosystem based on social platforms to amplify content


• Ability to iterate ideas to adapt and respond quickly to social sentiment


• Experience in creating multi-platform assets and managing social media platforms


• Proactive project management capabilities and experience in managing creative and production resources


• Experience in managing internal and external relationships to keep people inspired and motivated and working across disciplines and teams


• Ability to manage and maximize budgets


• Ability to measure quality/impact of content for future improvement

Your Next Step:

If you bring what we’re looking for and this role sounds like it’s for you please send us your CV right now. Our client will be starting interviews imminently