Digital Marketing Executive (Search & Social) - Footwear Brand

Digital Marketing Executive (Search & Social) – British Footwear Brand
London W10 5BN
£25,000 – £35,000

About the brand:

Founded in 2007 by four friends, one of whom lost a bet and discovered first hand that stylish women’s shoes often came with a serving of pain, we are a British women’s footwear brand loved by millions of women across the world who want the most out of life. The team innovates through design and construction, creating shoes that combine that bit of fabulousness every woman wants with the freedom to seize every opportunity.

Today’s collections incorporate memory foam inner soles, grippy soles that flex as you do, and uppers in a host of beautiful tones, prints and materials that never compromise on style. Each season sees something new; the ballet shoes at the beginnings of the brand have been joined by pointed toe flats, sandals and wellingtons.

Designed in London, each collection is dedicated to the zest for life and glamour-cravings of its most stylish inhabitants, ensuring they feel ready for anything.

Digital Marketing Executive Key Responsibilities:

> Implement the strategy across all biddable channels:
> Paid search
> Paid social
> Day to day optimisation and monitoring of key channels across different territories
> Retention strategy and implementation
> eCRM
> Loyalty programmes
> Identify key performance levers for each channel and apply learnings
> Affiliate marketing management
> On site merchandising, promotions, campaigns

Must have:

> Demonstrable paid search and paid social experience (Adwords certification preferred)
> Experience in the management of biddable channels to drive direct response
> Intuitive understanding in the relationship between media metrics and business KPIs in an eCommerce
> A strong analytical background

Desired:

> Basic HTML knowledge
> Photoshop knowledge
> Second language will be considered a bonus

You may have worked in the following capacities:
Fashion Marketing Executive, Online Marketing Executive, Community Marketing Executive, Paid Search Marketing Executive, PPC Marketing Executive, eCommerce Marketing Executive.

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The Digital Marketing Executive role is being managed by agency innovator RecruitmentRevolution.com. By applying for this role you give express consent for us to process & submit (subject to required skills) your application to our client in conjunction with this vacancy only.