Marketing Executive

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Leading specialist technology company based in new offices in the City of London require a Marketing Executive to join their Sales and New Business team. As a stand-alone marketing role, supporting the requirements of the business, the daily roles include:

• Developing email marketing campaigns via a marketing automation system;


• maintaining and updating our WordPress website;


• liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;


• communicating with target audiences and managing customer relationships;


• sourcing advertising opportunities and placing adverts in the press or on the radio;


• writing and proofreading copy;


• liaising with designers and printers;


• liaising with external agencies including PR, PPC & SEO;


• arranging the effective distribution of marketing materials;


• maintaining and updating prospect and customer databases;


• organising and attending events such as conferences, seminars, receptions and exhibitions;


• conducting market research, for example using customer questionnaires and focus groups;


• contributing to, and developing, marketing plans and strategies;


• managing budgets;


• evaluating marketing campaigns;


• monitoring competitor activity;


• supporting the Sales Director and other colleagues.

The business has a fully functioning marketing base including a recently refreshed brand image, website and collateral. With a good structure in place the role requires an individual who can come in and own the role as an extension of the Sales team. The work is challenging and fast-paced and requires a knowledge of IT and new technologies therefore experience of working in the industry is highly desirable.