Communications Marketing Manager

Our client is the UK’s largest music education body, one of its largest music publishers and the world’s leading provider of music exams, offering assessments to more than 630,000 candidates in 93 countries every year.

Their mission is to inspire achievement in music. In partnership with the Royal Schools of Music, they support high-quality music-making and learning around the world. They offer pathways and resources for learners and teachers that help build musical skills, provide goals and encourage progress.

The job holder is responsible for developing and delivering an effective external communications strategy across all media platforms, with the purpose of bringing awareness for this mission and their values with regard to music education. 

Principal duties and responsibilities
• Developing the external communications strategy across all media platforms
• Seeking out opportunities to present our client and its viewpoint to the press and media
• Targeting new and exploiting existing contacts with journalists and other media representatives
• Providing briefings and information to journalists to assist them in reporting on issues in music education
• Managing the media during particularly busy periods or through challenging incidents, acting as a spokesperson when necessary
• Listening to media reports and reading articles (printed and digital)relevant to their work and to the social and cultural context in which it operates
• Ensuring staff are well-briefed on key communications issues
• Managing press conferences, launches and networking events
• Writing and editing news reports, press releases and articles
• Providing the necessary data to facilitate analysis and reporting on all aspects of external communications
• Keeping up to date with best practice within the not-for-profit sector, including changes to communications innovation, legislation and codes of practice

Person Specification
• Educated to degree level (or equivalent)

• Professional qualification in a relevant subject, e.g. marketing or public relations

• Excellent understanding of the media on a national and international level

• Possession of a good list of relevant media contacts

• Experience of working in a senior position in a busy communications environment

• Demonstrable experience of developing and implementing effective communications strategies

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