Fully Funded PhD Scholarship in Psychology: Children’s recognition of advertising messages in new media

This is one of many projects in competition for the current funding opportunities available within the Department of Psychology

Primary supervisor: Dr Mark Blades

Project description:  Advertising, especially advertising unhealthy foods to young children, is a matter of controversy. Nearly all the previous research into the effects of advertising on children has focused on traditional television advertising. We want to investigate children’s understanding of advertisements in new media (like the Internet) and new forms of advertising (like product placement in TV programmes), and the effects that advertising might have on children’s life styles. This research can be carried out in any country.

Start date: 1 October 2016

Requirements:  Applicants must have, or expect to obtain, a minimum of a first class or high upper second-class honours degree in psychology or a related discipline. In general awards are usually made to applicants with first class undergraduate degrees and/or at least a merit at masters level.

For further details and the application process please visit:

http://www.sheffield.ac.uk/psychology/prospectivepg/funding

Closing date for applications is 5pm Tuesday, 2 February 2016